Background

Fast-growing hardware companies are often limited by the fact that you have to spend money to make money. When suppliers want to get paid early, cash flow becomes a problem, forcing businesses to make expensive choices and limit their growth. Treyd helps companies solve this, as a payment middle hand to the provider.

Challenge

Treyd approached us because they wanted to expand their business and their brand was in need of a visual expression and identity.

Solution

Buying 100.000 should be as easy as buying one was the concept of our process. We focused on multiplicity and and tone in tone colors to emphasize this. We created a visual identity that extends across all touchpoints — from their product, website, advertising and all kind of communication.