Background

Ehrenstråhle och Wågnert was founded 2010 in the halls of CCES Business Lab - Stockholm School of Economics incubator, by Martin Wågnert and David Ehrenstråhle.

What we do

We are a concept driven brand design agency that helps companies build, communicate and strengthen their brand identities.

Philosophy

We always work in regards to the final output, be it an application, website, product etc. Since final output is where the identity should thrive and not in an impressive design presentation or PDF.

This is our design
philosophy

Collaboration is key

We love involving the customer in our process. It is important to us that the customer feels safe and comfortable with how they should think and act in regards to building a brand.

About the design agency Meeting

Building strong brands with final output in focus

If the website is lacking, it does not matter how fancy guidelines or design presentations you have, as your consumer will not take part in those. We use design presentations to create an understanding for the concept and wider picture, but we focus on what the final customer will interact with.

We try to reverse the classic output process and start with the output and conclude with the guidelines.

About the design agency iPad

This is our
design
process

Our philsophy is that a brand lives in the ouput. To achieve the right concept and feel we have to start in the right end, then establish it with the customer and most importantly avoid gaps in communication with the client.

01. Startup

We walk you through the upcoming process and get to know you and the brand better, so we can set up goals for the final output. It is important to us to know where you are, where you want to go, if you have references to show etc.

About the design agency Start up

02. Moodboards

In this phase we usually know in what direction we want to go. We synchronize it with you and listen for your input. We have usually already have started outlining the final output and are testing it internally.

03. Brand identity

Here we are working with finalizing the concept, logotype, landing page, assets, colors and font.

04. Wireframes

Here we set the text and interactions in place to finalize the wireframes. We work in shared documents to be as transparent in the process as possible. If the customer needs external help with copywriting we have a network with freelancers that can help.

05. Web Design

In this phase we develop the website and set the final texts and structure. We develop the website in Webflow.

06. Assets and motion

This phase spans over the whole project, but here we finalize it and make it ready for delivery.

07. Guidelines

We make a seperate website for the guidelines which gives an insight to the thought process behind the design for a better understanding. We help the customer with usage and employees can log in to download assets, typefaces etc.

This is our design process

Our philsophy is that a brand lives in the ouput. To achieve the right concept and feel we have to start in the right end, then establish it with the customer and most importantly avoid gaps in communication with the client.

1. Startup

We walk you through the upcoming process and get to know you and the brand better, so we can set up goals for the final output. It is important to us to know where you are, where you want to go, if you have references to show etc.

2. Moodboards

In this phase we usually know in what direction we want to go. We synchronize it with you and listen for your input. We have usually already have started outlining the final output and are testing it internally.

3. Brand identity

Here we are working with finalizing the concept, logotype, landing page, assets, colors and font.

4. Wireframes

Here we set the text and interactions in place to finalize the wireframes. We work in shared documents to be as transparent in the process as possible. If the customer needs external help with copywriting we have a network with freelancers that can help.

5. Web Design

In this phase we develop the website and set the final texts and structure. We develop the website in Webflow.

6. Assets and motion

This phase spans over the whole project, but here we finalize it and make it ready for delivery.

7. Guidelines

We make a seperate website for the guidelines which gives an insight to the thought process behind the design for a better understanding. We help the customer with usage and employees can log in to download assets, typefaces etc.