Background

Stabelo is a Swedish digital mortgage service that helps more people realize their dreams, here and now and in the future. They make sure that you get decent conditions, even if the market fluctuates, with no hidden fees. You'll get the same low interest rate, year after year. Simple, transparent and stable.

Challenge

With a lot of alternatives and upcomers in the mortgage business our challenge was to emphasize Stabelo's service and their core values at the same time. They offer some of the best interest rates out there but is still a very solid and stable service.

Solution

Per Albin Hansson introduced a concept on 18 January 1928, saying that Sweden should become more like a "good home" this being marked by equality and mutual understanding. The concept was named "Folkhemmet". This rhymed very well with Stabelo's vision so we took this concept, moved it into the 2020's and created their new brand around it.