We developed a dynamic identity and design system for Paligo, bringing their brand into the digital era

Paligo
The future of  content

Background

Paligo, a rapidly growing B2B SaaS company from Sweden, approached us because their design efforts had not kept pace with their expansion. They needed a design agency that could elevate their brand to meet and exceed customer expectations. With their primary customer interactions happening online, Paligo sought our expertise to create a modern design that would resonate in digital channels and reflect their innovative product.

Challenge

Our challenge was to create a visual identity that seamlessly aligned with Paligo's product while being scalable and adaptable for their in-house designers to use effectively. Additionally, we had to navigate the complexities of elevating Paligo's brand within a traditional and heavily B2B-focused industry, ensuring it stood out and reached new heights.

Solution

Our solution was to work exclusively with tools that the client was already comfortable with, such as Figma and Photoshop, to create an illustration style and enhance their photographic content. We developed a concept centered around "constantly moving spheres," symbolizing Paligo's system's limitless collaborative potential. This visual metaphor reflects how users can freely extend their ideas, co-create, edit, and share information within an intuitive and open environment.

Grid of Paligo product screens covering documents, publishing, reviews and team collaboration.
We selected Graphik, a Swiss typeface, for its sleek, modern aesthetic that brings both sophistication and clarity to Paligo's visual identity.
Figma and WordPress app icons, the tools used in the Paligo design and web work.
Paligo desktop heading scale from H1 at 6.25rem down to H8, with line height and tracking values.Paligo desktop heading scale from H1 at 6.25rem down to H8, with line height and tracking values.
Paligo Publish policy content page with a grid overlay showing the responsive column structure.Paligo publishing module showing a document exported to Word, HTML, XML and PDF.
Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.
Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.
Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.
Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.Paligo text style token label from the design system documentation.
Paligo website navigation bar from the design system built by E&W Design Studio.
Overview of Paligo website page designs, including product, pricing and customer story layouts.
We designed the entire website, highlighting Paligo's unique product features that set it apart, ensuring the site's design clearly showcased the product's strengths and capabilities.
We integrated spheres into their photography for a unique look and provided tutorials to guide their in-house team.
Person working at a laptop with pink and purple Paligo spheres resting on the desk.
Two colleagues at laptops taking notes, with teal and pearl Paligo spheres on the table.
Woman working at a laptop by a window, with a pale Paligo sphere in the foreground.
Person editing content on a laptop, with a small purple Paligo sphere beside the screen.
Overhead view of hands typing on a laptop, with a glass Paligo sphere on the desk.
We also created manuals and tutorials to empower their in-house team to develop illustrations and backgrounds.
Paligo sphere background in violet and pale blue
Paligo sphere background in pale blue and lilac, portrait format
Paligo sphere background in soft blue, pink and purple
Paligo sphere background in pale lilac on off-white

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