Background

Paligo, a rapidly growing B2B SaaS company from Sweden, approached us because their design efforts had not kept pace with their expansion. They needed a design agency that could elevate their brand to meet and exceed customer expectations. With their primary customer interactions happening online, Paligo sought our expertise to create a modern design that would resonate in digital channels and reflect their innovative product.

Challenge

Our challenge was to create a visual identity that seamlessly aligned with Paligo's product while being scalable and adaptable for their in-house designers to use effectively. Additionally, we had to navigate the complexities of elevating Paligo's brand within a traditional and heavily B2B-focused industry, ensuring it stood out and reached new heights.

Solution

Our solution was to work exclusively with tools that the client was already comfortable with, such as Figma and Photoshop, to create an illustration style and enhance their photographic content. We developed a concept centered around "constantly moving spheres," symbolizing Paligo's system's limitless collaborative potential. This visual metaphor reflects how users can freely extend their ideas, co-create, edit, and share information within an intuitive and open environment.